As the leading green beauty company in the world, In 2006, O'right's Founder, Steven Ko, launched the Green Sustainable Innovation with a focus on using petroleum-free ingredient (USDA Biobased), establishing a green supply chain for PCR packaging, and implementing carbon pricing. They prioritize reducing carbon emissions throughout the entire product life cycle, from raw material acquisition to waste recycling. The pioneering efforts led to the world's first zero-carbon shampoo in 2011, earning recognition as a global leader. O'right has obtained five consecutive years of carbon neutrality certification (products, factories, and organization) validated by SGS/BSI since 2020. They have also been invited to speak at COP25, COP26, COP27 and COP28 side events as representatives of Asia's SMEs, advocating for the climate action. O'right upholds the core values of "Green, Sustainability, Innovation" and collaborates with consumers to create a greener world through zero-carbon movements.