Echinacea is native to temperate regions and is one of the best health-care plants sold in Europe and the United States. In recent years, scientific research at home and abroad has focused on the verification and application of health-care effects such as regulating the immune system, upper respiratory tract, and antivirus. Echinacea variety ’Taichung No. 1’was selected from appearance type recurrent selection in this field. It has the characteristics of high yield, strong growth potential, multi-flower stems and good heat resistance. It is suitable for the development of health tea, capsules, lozenges and other products. It has the caffeic acid derivative after fingerprint analysis by HPLC analysis.